DPD / From B-to-B
A campaign which deliberately moved away from the old “from A to B” expression – with the self-confident claim “from B-to-B” and a surprising imagery. It could be seen in both specialist and consumer magazines. As accompanying measures, outdoor ads, truck prints, mailings and internet activities were used to communicate the message.
As part of the campaign, a CD-ROM with communication materials for all partners involved was made. A campaign video that was given to employees, transported the new claim “from B-toB als within the company.
Logistics & Transport