Three examples of printing ads from the b-to-b campaign for DPD in 2004

DPD / From B-to-B

European campaign

Task

.PEPPERZAK. was put in charge of conceiving a pan-European campaign in order to strengthen the cross-border B-to-B business. 

Solution

A campaign which deliberately moved away from the old “from A to B” expression – with the self-confident claim “from B-to-B” and a surprising imagery. It could be seen in both specialist and consumer magazines. As accompanying measures, outdoor ads, truck prints, mailings and internet activities were used to communicate the message.

Extras

As part of the campaign, a CD-ROM with communication materials for all partners involved was made. A campaign video that was given to employees, transported the new claim “from B-toB als within the company.

www.dpd.com


Print ads

Category

Logistics & Transport

Year

2004

Technology

Cinema 4D

Services

Concept
Design
Development

All projects
2009 Tour du Monde 2009 Connecting 2008 Why fly parcels 2008 We love parcels 2008 Intercontinental 2008 EM-Kampagne 2007 Paket-Shop 2007 Choose DPD 2005 TV-Spot „The pulse“ 2005 DPD GUARANTEE 2005 Corporate Design 2005 CD-Richtlinien 2004 Europa-Kampagne 2003 DPD Express 2003 Corporate Website 2002 Salesforce 2000 The journey