DPD / Corporate design

Corporate communication NEW

Brand relaunch and campaign development

Task

Following the new, optimised brand appearance of DPD, the agency was asked to redevelop the entire DI and CD of the Europe-wide acting logistics company.

Solution

The start was made by a pan-European image campaign which brought the DPD “Sprinter” van to the focus of attention. All campaign motifs were developed, shot and implemented as print ads by the agency. Furthermore, the company's image and sales brochures, in which the current motifs were employed as well, were reconceptualised. As part of the CI redevelopment the DPD corporate site was optimised, too, and relaunched in accordance with the campaign. A special quick access on the website enabled the visitor for the first time to enter his country page directly.

Extras

An agency-made image CD-ROM equipped all departments and service providers involved in the company's communication with CD/CI compliant picture material.

Brochures/folders

Give-Aways

Posters

Print ads