Bauknecht gets mobile

Sales folder as iBook version

Task

The sales folder developed and produced by .PEPPERZAK. for the Bauknecht spring promotion “Für Frischverliebte” (“For fresh lovers”) is to be adapted as a digital iPad version. The idea is that Bauknecht sales staff can present the new sales folder on their tablet. Especially the iBook provides many new possibilities. Amongst them are selectable extra functions, the integration of films, magnified product pictures and the sending of product data sheets for all refrigerators and freezers by email.

Solution

Since this digital production was exclusively planned for the iPad, all requirements could be implemented ideally in this format. The iBook developed and optimised by .PEPPERZAK. offers the user a highly intuitive and elegant guidance – with the latest navigation technology available. The content of the classic print version of the sales folder was adapted and extended by a large number of additional information and features. A tutorial explained to the user quickly and clearly how to operate the iBook and make use of its advantages. All products can be displayed in large view, and also an interior perspective of the refrigerators/freezers is available. Image and product films have been integrated and can be played instantly for presentation purposes. The iBook provides further details regarding all advertising materials that Bauknecht is offering in the context of its promotion. All product data sheets can be viewed, scaled up and, if the user wants to, sent by email. Together with the iBook developed by .PEPPERZAK., Bauknecht provides its field staff with a sales folder that meets all demands in terms of content, functionality and usability.

www.bauknecht.de

iBook