BASF SE / SeedSolutions
Brand development and website launch of SeedSolutions Global
.PEPPERZAK. was assigned to develop the complete brand development for the business sector of seed treatment: logo, claim and corporate design for SeedSolutions were the result – followed by the concept, designing and programming of the first global online presence. Furthermore, an international B-to-B print campaign was designed, as well as the equipment for trade fair appearances.
For the web appearance, it was particularly important to present the business sector as well as the related products to a heterogeneous specialist community in an informative, detailed and user-friendly manner. The different target groups were addressed by means of photos and featured prominently in the stage area of the homepage. The relevant information were competently presented by the testimonial “Mr Seed” across all media channels. The style guide directions developed by .PEPPERZAK. for BASF SE in the context of the BASF Crop Protection project, were applied for the second time in this case and proved themselves thanks to their flexibility as well as their consistency. Therefore, the website provides an optimal platform to all target groups interested in BASF SeedSolutions products and the latest research activities.
In October 2009 the global web presence of the SeedSolutions business sector went online at www.solutionsforseeds.com – and has been a big success with the specialist audience right from the start, as well as with farmers, treaters and seed companies on four continents.
Industry & Energy