Nordex / Delta Campaign
“Delta generation”
Development of a communication package
Task
For the introduction of the new and highly efficient wind power plant generation “Delta” from Nordex, a teaser and follow-up advertisement are to be developed and implemented. The focus is on the new design and the high yield performance, achieved by well-tried and optimised technology.
Solution
In order to increase excitement about the new wind power plant generation “Delta” from Nordex, a teaser advertisement was developed which merely hints at the facility’s new look. Only in the follow-up ad does the viewer get a detailed view of the new Delta generation’s design.
The motives were placed in specialist magazines world-wide, presented on the microsite and the accompanying product brochure and also used as an exclusive motif for the invitation card to the EWEA trade fair 2013 in Vienna.
Brochures/folders
Category
Industry & Energy
Year
2013
Services
Concept
Design