Relaunch of the corporate website of the Walter Rau Lebensmittelwerke GmbH company, showing the homepage- and one subsite-design Two examples of different page types of the new corporate website from Walter Rau Examples of the history- an the product-page of the walter rau corporate website after the relaunch in 2013 A product-detail-page and a subpage with informations about the Walter Rau company

Walter Rau / Website relaunch

New website with a recipe for success!

Task

The Walter Rau Lebensmittelwerke GmbH is a successful family company which produces, among other brands, the popular Deli Reform margarine products. In 2008 it merged with the Bunge group. For that reason, the Walter Rau corporate website needed a new structure and design, as well as revised content and a technology update to the latest standards.

Solution

.PEPPERZAK. developed a new, modern design for the bilingual web appearance of the Walter Rau Lebensmittel GmbH. Apart from comprehensive information on all household and industrial comsumer brands, the new website provides a multitude of additional contents, e.g. detailed information on the company itself, its production methods and individual industry solutions. The career section was completely reconceptualised. By adjusting user guidance according to target groups and thanks to its clear information architecture, the website enables both final and industrial consumers to get quick and direct access to product information and contact options. Through its implementation by means of the latest web technologies, the website uses all possibilities of current browsers, offering the best presentation according to the respective browser capabilities.

www.walter-rau.de


Corporate Website
Re-Design

Category

Food & Beverages

Year

2013

Technology

100Pro© CMS
CSS
HTML
jQuery

Services

Concept
Design
Development