Picture of a magazine cover, showing the teaser for the nordex power plant generation delta Picture of a magazine cover, showing the follow-up advertisement with all details for the nordex power plant generation delta Picture of the product broschure of the nordex power plant generation delta with examples of some detail-pages

Nordex / Delta Campaign

“Delta generation”
Development of a communication package

Task

For the introduction of the new and highly efficient wind power plant generation “Delta” from Nordex, a teaser and follow-up advertisement are to be developed and implemented. The focus is on the new design and the high yield performance, achieved by well-tried and optimised technology.

Solution

In order to increase excitement about the new wind power plant generation “Delta” from Nordex, a teaser advertisement was developed which merely hints at the facility’s new look. Only in the follow-up ad does the viewer get a detailed view of the new Delta generation’s design. The motives were placed in specialist magazines world-wide, presented on the microsite and the accompanying product brochure and also used as an exclusive motif for the invitation card to the EWEA trade fair 2013 in Vienna.  


Brochures/folders

Category

Industry & Energy

Year

2013

Services

Concept
Design