DPD / The pulse

Development and production of the TV spot

Task

Conception and production of a TV spot which transfers the newly developed CI and CD to the medium film.

Solution

DPD is operating to the rhythm of business – but it also sets its own impulses. In order to visualise this idea, we present the “DPD sprinter van” in urban surroundings, where it brings the city to life in the form of light impulses. Awakening skyscrapers, streets and bridges – symbols for the business centres of this world – make the “DPD sprinter van” look like a true shining light, and as the decisive engine for global economy. Time flies by and our hero in his van has reached the end of the day. The windows, which are now illuminated, cast him a smile and we hear the off-speaker say: “For your happy end of business day!”

Film/Virals